Botswana Tourism Organisation (BTO) Acting Chief Executive Officer, Mr Justice Ofentse together with the BTO team, engaged in a strategic project briefing and update session with His Excellency Ambassador John-Thomas Dipowe at the Embassy of the Republic of Botswana in Germany, as part of preparatory engagements for Internationale Tourismus-Börse Berlin (ITB Berlin 2026) slated for 3 – 5 March 2026.

The meeting provided a critical platform to synchronise Botswana’s market positioning strategy, align diplomatic and tourism promotion efforts, and consolidate stakeholder readiness ahead of the world’s leading travel trade show.

This coordinated approach reflects a unified national commitment to presenting Botswana as a premium, conservation-led destination, while deepening strategic relationships within the German and European travel markets.

Meet Botswana Tourism Organisation at ITB Berlin 2026

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